You’ve nailed the trade.
Now let’s nail the business.
Business strategy and coaching to help you build a home service brand that’s as strong as your reputation.
Strategy, systems, and brand positioning for home service businesses ready to scale without losing what makes them great.
The trades are changing.
Are you ready?
Your skill got you here. But growth brings new challenges:
Competitors with bigger marketing budgets showing up in your market
Scheduling, quoting, and communication systems that can’t keep up
Hiring and retaining the right crew while keeping quality high
Marketing that doesn’t reflect the quality of your work
Too many hats and not enough time
You’ve mastered the craft. Now it’s time to master the business.
What We Do
What we don’t do… cookie-cutter growth plans. Every strategy and growth plan is designed to meet the needs and goals of the specific business.
CHALLENGE 1
A successful HVAC company with steady referrals suddenly starts losing bids to newer, shinier competitors.
RESULT 1
We refined their brand messaging and streamlined quoting systems to win back market share.
CHALLENGE 2
A residential painter’s revenue triples in a year, but their calendar, customer communication, and team are chaotic.
RESULT 2
We brought structure, leadership coaching, and client experience systems so the growth doesn’t break them.
CHALLENGE 3
A landscaper is burnt out from wearing too many hats and their growth is stalling as a result.
RESULT 3
We assessed and refined internal processes, trained an office assistant, and positioned the owner as the leader, not a bottleneck to increase revenue.
Dana Leavy-Detrick, Founder of Undertone Interiors
“This is the second time I've worked with Katherine - I hired her to help me build and scale my first consulting business, which has since grown to multiple 6-figure revenue. I reconnected with her to help me build my new venture in the home services space, a residential interior painting company in NYC.
Currently my second business is on track to reach its 2025 goals, and achieve significant growth in the coming year. She helped me through a few important pivots that really got our marketing focus back on track.
One of the biggest advantages of working with Katherine is her access to valuable resources that would have cost me hours to source and hire (i.e. web designers, legal, content). But also her insight into what has and has not worked for other business owners based on her extensive consulting experience. And as a founder with ADHD, her ability to keep me accountable and on track was invaluable, especially during periods of intense career transition.
She's well-connected, great to work with - and she will hold you accountable to your goals!”
Get In Touch
Interested in working together? Send us a message and we’ll be in touch to book a call.

