You’ve got the skill.

What you need now is the strategy to compete.

Home service businesses often grow fast — too fast to keep up with. Before you know it, you're juggling crew schedules, marketing decisions, customer complaints, and hiring problems.

You’re stuck in the weeds, working harder than ever, but without the clarity, systems, or support to scale sustainably.

At the same time, bigger, more polished competitors are showing up in your market flooding social media, snapping up talent, and bidding on the same jobs.

No frameworks. No fancy language. Just real solutions to help you grow.

Learn More About Us

Our Services

Business Strategy & Coaching for:

  • HVAC

  • Plumbing

  • Electrical

  • Roofing

  • Interior & Exterior Painting

  • Pest Control

  • Landscaping

  • Home Energy

At Nail It Strategy, we focus on the five essentials every home service business needs to scale smart and stay competitive.

  • Brand Positioning & Messaging:

    Stand out in a crowded market with a clear story, compelling visuals, and messaging that matches your quality and speaks to the clients you want to serve.

  • Marketing & Lead Generation:

    You’ve likely grown so fast, you’ve not had time to think about proactive marketing and lead generation. We’ll help you fix that.

  • Operations & Systems:

    We’ll audit your exiting systems and tools, with the goal of streamlining workflows, scheduling, and quoting so the business runs smoothly, with or without you in the field.

  • Team & Culture:

    Your team is a competitive advantage. We’ll create a plan to hire and retain great people, build a strong leadership culture, and keep your crew aligned with your brand.

  • Execution Support:

    You’ll leverage my vetted network of branding experts, marketers, and financial pros brought in when you need them.

  • Katherine simplifies our processes, helps us get out of our own way, and makes the most difficult of tasks seem easier to grasp.

    Sun & Sol Co.

  • I looked forward to all of the work we did. Katherine is a source of relentless motivation and the strategic partner you need to realize your business potential!

    Flatiron Works

  • I've had the good fortune of working with Katherine for the past ten years. Since hiring her as my business coach, my company's revenue has increased dramatically.

    Professional Grant Writers

Is Nail It Srategy right for you?

Growth Strategy & Coaching is for you if…

  • You’re a pro at what you do and your customer reviews say as much.

  • Your annual revenue is at least $1-3 million.

  • You’ve experienced rapid business growth.

  • You’ve not yet created your logo, website, marketing plan, social media channels, and customer onboarding and follow up processes.

  • You recognize the need to be the CEO of your business, not just the doer.

  • You need help hiring and keeping the right pros.

  • The competition in your area is heating up putting pressure on you and your team.

  • You’re ready to invest the time and money to change how you’re doing things.

  • You’re will to do things differently and get a bit uncomfortable.

Growth Strategy & Coaching is not for you if…

  • You’re just starting your home services business.

  • Your annual revenue is significantly less that $1 million

  • You’ve not yet established yourself as a go-to pro with your target customer.

  • Your branding, messaging, website, and internal processes are set.

  • You’ve not yet created your logo, website, marketing plan, social media channels, and customer onboarding and follow up processes.

  • You’re buttoned up as the CEO of your business, and have a full team in place that your trust to deliver your services.

  • You’re not ready to commit to the time and money to change how you’re doing things.

  • Your way is the only way.

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